If music be the food of love… Spotify teams up with two dating services to help get your relationship off on the right note.
If music be the food of love, then Spotify may have just set the table.
The digital music service has teamed up with two dating agencies to create a social dating scene that brings music match-making to dating match-making.
The idea flips the usual approach to dating: Normally you find yourself on a first date, and try to find some common ground through those typical questions: ‘What films do you like?’, or ‘What music are you into?’
Bu this time round, by installing the Spotify desktop apps, users can find potential partners based on their musical likes and dislikes.
The match-making capabilities have been provided by two dating websites, Tastebuds.fm and Fellody.com.
The Tastebuds app will scan your ‘most-played’ songs and your playlists and then, following user-chosen filters such as age, gender and location, will suggest people with similar likes.
Then you can message your potential significant other and start talking in real-time.
The Fellody app follows a similar formula: by dropping your playlists on to the app, Fellody will rate potential love interests, giving you a ‘compatability’ score, and also allows you to send a ‘flirt’ (similar to a Facebook ‘poke’), while browsing your matches’ tastes.
Sten Garmark, Director of platform at Spotify, said: ‘Your taste in music is one of the most common topics of conversation when meeting someone, whether they are a date or just a new friend, and it’s hugely important to have compatible tastes.
‘Harmony on Spotify might just be a great way to find new friends or start a new relationship.’
Alex Parish, co-founder of Tastebuds.fm, said: ‘Tastebuds.fm has been connecting people using music for a number of years and we are proud to bring our unique matching experience to the Spotify platform.
‘Spotify and Tastebuds.fm both believe that music is the most effective way of connecting people. In fact we’ve found that 43 per cent of first messages get a reply on Tastebuds – a much higher response rate than non-music based dating sites.’
Robin Simon, co-founder of Fellody.com, said: ‘After our successful launch with Spotify in Germany, we are now very happy to welcome all Spotify users on Fellody, where they might get more groupies with their taste in music than Robbie Williams during the ’90s.
‘With Spotify you have the world’s music at your fingertips and Fellody gives you instant access to a worldwide community of music lovers.
‘Actually, since we launched, our international user base is growing very fast – music lovers from more than 70 different countries talk, discuss and flirt on Fellody already.’