Category Archives: Matchmaking

Martha Stewart Show

Martha Stewart was originally a stock broker before she and her now ex-husband, Andrew Stewart, decided to move to Connecticut to restore an 1805 farmhouse. There, she started a successful catering business that garnered her a cookbook deal; her first book, “Entertaining” became a New York Times bestseller. She penned multiple books including “Martha Stewart’s Quick Cook” (1983), “Martha Stewart’s Hors D’oeuvres” (1984), and “Weddings” (1987), before she and her husband split in 1989. One year after her divorce, she created a magazine, Martha Stewart Living, for which she served as editor-in-chief. She rapidly expanded to radio and television, prompting New York Magazine to name her “the definitive American woman of our time” in 1995. Two years later, she launched Martha Stewart Living Omnimedia, a consolidation of the various television, print, and merchandising ventures related to the Martha Stewart brand. Sure, being incarcerated in 2005 for securities fraud wasn’t a high point, but she launched a comeback upon her release and created the Emmy-nominated daytime talk show, “The Martha Stewart Show.”


There’s no science when it comes to chemistry:

Matchmaking methods sold by dating websites are

deemed ‘basically adorable’ by expert.

While it may be comforting to be told by dating websites that there is a scientific method to finding the perfect romantic match, an actual scientist has found that the concept is ‘basically adorable.’

Benjamin Karney, a psychology professor from the University of California is one of five scientists who conducted a recent study on the effectiveness of online dating.

He told LA Weeklythat match-making methods sold by websites such as site are not supported by sufficient evidence.

Professor Karney said: If you’re gonna make scientific claims, act like a scientist. Or don’t make scientific claims.’

Thomas Bradbury, a clinical psychology professor who is also a colleague of Professor Karney, added that the concept is ‘crazy.’

The study, which was conducted by five American scientists in total and published in February, stated that dating websites that promote the use of a ‘mathematical algorithm’ to correctly select a partner have not shown ‘no compelling evidence’ to support the claim.

While the study has praised the ‘remarkably convenient’ nature of online dating, it also said that websites like site, which was the first American site to promote scientific matching, are ‘in a poor position to know how two partners will grow and mature over time.’

Site asks its users to complete a survey that is made of 13 sections and approximately 300 items, according to the study.The dating site has sold itself in the past by saying: ‘By combining the best scientific research with detailed profiling of every member, we screen thousands of single men and single women to bring you only the ones that have the potential to be truly right for you.’

The study read: ‘It is unlikely that any matching algorithm that seeks to match two people based on information available before they are aware of each other can account for more than a very small proportion of the variance in long-term romantic outcomes such as relationship satisfaction and stability.’

Professor Karney said he’d prefer dating websites to check the accuracy of their claims before promoting them in advertisements.He added that due to the popularity of online dating that websites are able to claim unsupported claims.An Oxford University study from 2011 that looked at 24,000 men and women found that one in three internet users have visited an online dating website at one stage.